The Stem

2024-2025

The Stem is a modern, sustainability-focused houseplant brand that delivers high-quality indoor plants and accessories across the UK. With a strong emphasis on eco-friendly packaging, carbon-neutral delivery, and expert plant care advice, The Stem makes it easy for customers to bring greenery into their homes. The brand blends aesthetics with sustainability, catering to plant enthusiasts of all levels while promoting a greener, more mindful way of living.

Collage of TikTok videos featuring various houseplants and tips on plant care, including Calathea, big house plants, aloe vera, and bathroom plants.
Brown cardboard box labeled "The Stem Plant Happiness" with a green arrow and "this side up" markings.
Assorted branding cards featuring 'The Stem' with a QR code and contact information, placed beside an open white envelope.
Typography design featuring the text 'The Stem' in green cursive font, with a description of the font style 'Joly Display' used for branding. Includes uppercase and lowercase alphabet and numerals in the font style.
A roll of brown adhesive tape with the text "The Stem" printed in green, partially unrolled and applied on a concrete surface, forming a cross shape.
Assorted green potted plants with various leaf patterns and "The Stem" text overlay.
Tri-fold brochure featuring Monstera plant images and text about "The Stem," thanking readers and providing about information. Minimalist design on a gray background.
Roll of circular stickers with letter 'S' on a white surface.
A promotional email from 'The Stem' offering 25% off houseplants with images of various plants including Fiddle Leaf Tree, Bird of Paradise, Swiss Cheese Plant, and others. It includes sections like 'Featured Finds' and information about outdoor plants. The email features images of plants, pricing details, and links to shop or learn more, along with social media icons at the bottom.
Color swatches of forest green, muted yellow, mist blue, dark grey, and light grey with hex codes displayed.
A variety of potted houseplants displayed on wooden shelves indoors, including a peace lily and other green leafy plants, with decorative pots.

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