The Stem

2024

The Stem is a modern, sustainability-focused houseplant brand that delivers high-quality indoor plants and accessories across the UK. With a strong emphasis on eco-friendly packaging, carbon-neutral delivery, and expert plant care advice, The Stem makes it easy for customers to bring greenery into their homes. The brand blends aesthetics with sustainability, catering to plant enthusiasts of all levels while promoting a greener, more mindful way of living.

Branding

Typography design featuring the text 'The Stem' in green cursive font, with a description of the font style 'Joly Display' used for branding. Includes uppercase and lowercase alphabet and numerals in the font style.

I led a complete rebrand from the ground up. This included developing a new visual identity, refining the brand’s tone of voice, and creating a cohesive design system. I crafted a modern, clean aesthetic that better aligned with their target audience and values. From logo design to color palette and typography, every element was built to feel bold and consistent. The result was a refreshed brand presence ready for growth and recognition.

Assorted green potted plants with various leaf patterns and "The Stem" text overlay.
Color swatches of forest green, muted yellow, mist blue, dark grey, and light grey with hex codes displayed.

The Stem is a modern, sustainability-focused houseplant brand that delivers high-quality indoor plants and accessories across the UK. With a strong emphasis on eco-friendly packaging, carbon-neutral delivery, and expert plant care advice, The Stem makes it easy for customers to bring greenery into their homes. The brand blends aesthetics with sustainability, catering to plant enthusiasts of all levels while promoting a greener, more mindful way of living.

Social Media

Web Design

A promotional email from 'The Stem' offering 25% off houseplants with images of various plants including Fiddle Leaf Tree, Bird of Paradise, Swiss Cheese Plant, and others. It includes sections like 'Featured Finds' and information about outdoor plants. The email features images of plants, pricing details, and links to shop or learn more, along with social media icons at the bottom.
A promotional email from 'The Stem' offering 25% off houseplants with images of various plants including Fiddle Leaf Tree, Bird of Paradise, Swiss Cheese Plant, and others. It includes sections like 'Featured Finds' and information about outdoor plants. The email features images of plants, pricing details, and links to shop or learn more, along with social media icons at the bottom.

The Stem is a modern, sustainability-focused houseplant brand that delivers high-quality indoor plants and accessories across the UK. With a strong emphasis on eco-friendly packaging, carbon-neutral delivery, and expert plant care advice, The Stem makes it easy for customers to bring greenery into their homes. The brand blends aesthetics with sustainability, catering to plant enthusiasts of all levels while promoting a greener, more mindful way of living.

A promotional email from 'The Stem' offering 25% off houseplants with images of various plants including Fiddle Leaf Tree, Bird of Paradise, Swiss Cheese Plant, and others. It includes sections like 'Featured Finds' and information about outdoor plants. The email features images of plants, pricing details, and links to shop or learn more, along with social media icons at the bottom.
Brown cardboard box labeled "The Stem Plant Happiness" with a green arrow and "this side up" markings.
Assorted branding cards featuring 'The Stem' with a QR code and contact information, placed beside an open white envelope.
A roll of brown adhesive tape with the text "The Stem" printed in green, partially unrolled and applied on a concrete surface, forming a cross shape.

The Stem is a modern, sustainability-focused houseplant brand that delivers high-quality indoor plants and accessories across the UK. With a strong emphasis on eco-friendly packaging, carbon-neutral delivery, and expert plant care advice, The Stem makes it easy for customers to bring greenery into their homes. The brand blends aesthetics with sustainability, catering to plant enthusiasts of all levels while promoting a greener, more mindful way of living.

Tri-fold brochure featuring Monstera plant images and text about "The Stem," thanking readers and providing about information. Minimalist design on a gray background.
Roll of circular stickers with letter 'S' on a white surface.

Physical Design

The Stem is a modern, sustainability-focused houseplant brand that delivers high-quality indoor plants and accessories across the UK. With a strong emphasis on eco-friendly packaging, carbon-neutral delivery, and expert plant care advice, The Stem makes it easy for customers to bring greenery into their homes. The brand blends aesthetics with sustainability, catering to plant enthusiasts of all levels while promoting a greener, more mindful way of living.

Product Photography

Email Marketing

A promotional email from 'The Stem' offering 25% off houseplants with images of various plants including Fiddle Leaf Tree, Bird of Paradise, Swiss Cheese Plant, and others. It includes sections like 'Featured Finds' and information about outdoor plants. The email features images of plants, pricing details, and links to shop or learn more, along with social media icons at the bottom.
A promotional email from 'The Stem' offering 25% off houseplants with images of various plants including Fiddle Leaf Tree, Bird of Paradise, Swiss Cheese Plant, and others. It includes sections like 'Featured Finds' and information about outdoor plants. The email features images of plants, pricing details, and links to shop or learn more, along with social media icons at the bottom.

The Stem is a modern, sustainability-focused houseplant brand that delivers high-quality indoor plants and accessories across the UK. With a strong emphasis on eco-friendly packaging, carbon-neutral delivery, and expert plant care advice, The Stem makes it easy for customers to bring greenery into their homes. The brand blends aesthetics with sustainability, catering to plant enthusiasts of all levels while promoting a greener, more mindful way of living.

A promotional email from 'The Stem' offering 25% off houseplants with images of various plants including Fiddle Leaf Tree, Bird of Paradise, Swiss Cheese Plant, and others. It includes sections like 'Featured Finds' and information about outdoor plants. The email features images of plants, pricing details, and links to shop or learn more, along with social media icons at the bottom.

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