About
Brand & Creative Lead with a strong foundation in creative and strategic disciplines, backed by a BA (Hons) in Media Production and an MSc in Marketing. I specialise in high-quality creative direction, content creation, and brand management.
With a passion for visual storytelling, I aim to create impactful content that evokes emotion, builds connections, and communicates brand values to global audiences. My goal is to create high-impact visual content tailored for online platforms and global audiences.
Beyond content creation, I bring strategic thinking to every project, from campaign development and brand identity to audience engagement and digital performance. I thrive at the intersection of creativity and marketing, building narratives that resonate.
I am always seeking new creative challenges and opportunities to expand my portfolio, to help brands grow, connect, and inspire.
Expertise
-
Skilled in creating engaging content across websites, social media, and email. Helped maintain the success of high-performing videos, some of which surpassed 5.5 million views. Managed content creation, scheduling, and strategy to sustain growth during the brand relaunch, while ensuring strong engagement with existing audience.
-
Experienced in filming, editing, and post-production, with proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and DaVinci Resolve. Led the redesign of The Stem brand and contributed to digital and print marketing for Gardening Express, helping increase sales of select products online.
-
Skilled in both video production and photography for digital and print content. Assistant Producer alongside a professional videographer and presenter for content at Gardening Express, a key role in shaping creative direction from scratch. Beyond work, I am passionate about creating travel and sports content.
-
Familiar with WordPress for website management, UI/UX design, and content optimisation. Experienced in social media scheduling tools such as Buffer, and project management tools such as Asana. Knowledge of professional tools such as Sony A7 and FX3. Familiar with production studio setup, production, and mixing.
-
Experienced in managing e-commerce platforms, including Magento and Shopify, to optimise product listings, pricing, and overall store performance. I have worked on catalogue management, ensuring accurate product descriptions, SEO-friendly content, and high-quality images to enhance user experience and conversions.