Gardening Express

2024-2025

Acted as Assistant Producer on marketing content for Gardening Express, shaping the creative vision across both long and short-form content while developing visual styles that enhanced the brand’s digital presence. I played a key role in refining the brand’s storytelling, ensuring consistency across multiple platforms. I also created a brand kit for Gardening Express, defining visual and stylistic guidelines to ensure consistency across digital platforms and marketing materials.

Images of houseplants with text overlays about plant care and identifying resilient plants, including Calathea and aloe vera.
Cardboard box labeled "The Stem" with "Plant Happiness" and "This side up" directions.
Envelopes and cards with "The Stem" logo and QR code on a white surface
Typography sample featuring the words "The Stem" in a script font with a dotted line above and below. Includes a description of the font "Joly Display" highlighting its modern and elegant design. Displays uppercase and lowercase alphabets, and numbers from 1 to 9 in the same font.

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