I played a key role in establishing the brand’s online presence and e-commerce functionality. I developed a comprehensive brand kit to maintain consistency across digital and physical touchpoints, refining the brand’s visual identity and messaging. I also managed the addition of e-commerce products to the website, optimising listings to enhance discoverability and drive sales. Through strategic branding and e-commerce development, I helped position Ash & Steel for a successful launch in the B2B gardening tools market.